Email Insider
One of the classic maxims of direct marketing was that new movers are the best prospects for almost anything. Read the whole story
Postmark is a transactional email platform and DMARC Digest is an email authentication service. Read the whole story
A study by ActiveCampaign finds 49% of consumers surveyed have responded to a brand email only to receive a bounce-back from a no-reply email … Read the whole story
Ulta Beauty has drawn harsh feedback for the email, since the fashion designer and founder of the Kate Spade brand hanged herself in 2018. Read the whole story
Since a majority (66.9%) of Gen Z-ers receive fewer than 20 emails a day according to one study, marketers using this channel would seem … Read the whole story
The Digital Advertising Alliance is rolling out a certification program for companies that issue addressable media identifiers -- meaning mechanisms to identify and recognize … Read the whole story
