Government-vetted trademarks are too high a bar, and BIMI is working to broaden usage. Read the whole story
Adobe will provide 10,000 Black, Latinx and Hispanic owners with a one year subscription to Adobe Express. Read the whole story
Although the study finds consumers prefer paper mail to email and texts, that only includes customer mail -- not ad mail where the goal … Read the whole story
Amid soaring demand for digital and drive-through orders, the chain will create a "digital Third Place" with an emphasis on blockchain assets like NFTs. Read the whole story
Marketers and brands have an ethical responsibility to think about how their messaging lands, especially in times of conflict and crisis. Read the whole story