Content delivery ranks low, but firms are using high tech to create products and improve the customer experience. Read the whole story
With the open rate gone as a metric, firms should rely more on zero-party and monitor their reputations. Read the whole story
Bhat is returning to Yahoo after holding senior roles at NerdWallet and Realtor.com. Read the whole story
Global supply-chain disruptions and inflation challenged the company in the first quarter of this year. Read the whole story
GroupM has released findings of the Sightline Global Digital Out-of-Home survey on perceptions of DOOH advertising, which found that DOOH campaigns drive direct action … Read the whole story
Brands need to evolve the way they think about influencer marketing to capitalize on a changing landscape for social influence with everyday influencers. Read the whole story