Marketing leaders also gripe that more time is spent accessing data than using it to make decisions, Adverity reports. Read the whole story
Emails are being exfiltrated on 2,950 websites in the U.S., the authors of a study say. Read the whole story
The approach combines GoGoGuest restaurant data with Emma's email marketing capabilities. Read the whole story
Sure, marketers covet lifetime loyalty. The younger people are, the more years they have to buy your products. But the truth is, older people … Read the whole story
"It's past time for a comprehensive approach to regulating digital platforms that have amassed extraordinary power over America's economy, society and democracy," Senator Michael … Read the whole story