Brands should focus on behavior and conversions, says Breinify CEO Diane Keng. Read the whole story
Incisiv looks at loyalty in three retail sectors: convenience, grocery and QSR. Almost all shoppers choose digital as the starting point. Read the whole story
Fewer small businesses have monthly email budgets of $100-$500, UpCity reports. Read the whole story
Tracker Radar data suggests the feeling of being watched isn't just a feeling. Google trackers are embedded in 79.2% of the top 75,000 websites … Read the whole story
My Code will deploy content creation, ad tech and audience development based on data intelligence, to target the Asian Pacific, Pacific Islander community. Read the whole story
As idiosyncratic as your tastes and interests may be, todays' algorithms and marketing platforms can decode them and make smart assumptions based upon them. Read the whole story