On the negative side, GDPR has made big and powerful companies even bigger and more powerful. Read the whole story
Consumers want to support small businesses even as they notice more closing, Constant Contact and Ascend2 report. Read the whole story
The BEC scam defrauded law firms and other companies of more than $1 million, the U.S. Attorney for the Western District of North Carolina … Read the whole story
Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and … Read the whole story
McKinsey & Company's "Next in Personalization 2021 Report" found that more than 70% of consumers expect personalized interactions from brands. What's more, 76% of … Read the whole story