But they are doing better in retention. Email remains the biggest data collection tool, CommerceNext reports. Read the whole story
Email remains effective, but SMS may be challenging it, Mongoose reports. Read the whole story
Email is No. 1 in influencing consumers to make online purchases, with direct mail a close second, according to The Shopper Speaks: Digital Marketing … Read the whole story
The economic benefits of ad spending would be reduced if it is treated as an investment for tax purposes, according to a report. Read the whole story
Just as search marketers will tell you it takes specific knowledge to target messages to gain a click, share or lead, email marketers will … Read the whole story
"While the steep audience declines that Mr. Trump's website has endured in the last year may have reached the bottom, his audience is still … Read the whole story