Email Insider
by Ray Schultz, Columnist
Most marketers are confident in cookieless solutions, and are serious about first-party data (another buzzword), Mediaocean reports. Read the whole story
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by Ray Schultz
The new tool brings sales and marketing teams onto one revenue management platform and gathers data in one place, the company says. Read the whole story
by Ray Schultz
Up to 17% of all traffic coming from affiliate programs is fake, CHEQ claims. Read the whole story
by Ray Schultz
The inclusion of the Zeta Marketing Platform in the Amazon Web Services Marketplace will accelerate the building of marketing stacks, the company says. Read the whole story
by Karlene Lukovitz
Guidelines include preferred vendors for data matching and attribution, creative format recommendations and more. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into … Read the whole story