Personalized emails resonated most with consumers, judging by the results, Moengage reports. Read the whole story
Bluecore and Validity each seek to provide access to consumers in the channels of their choice. Read the whole story
Brands hope to improve their customer experience and improve personalization by exploring new channels, according to a study from Productsup, conducted by Forrester. Read the whole story
It's called CitrusAd, powered by Epsilon and the company says it is the industry's first unified on-site and off-site retail media platform. Read the whole story
In anticipation of the Supreme Court's possible reversal of Roe v. Wade, Senator Elizabeth Warren on Wednesday introduced a bill that would prohibit data … Read the whole story
Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But … Read the whole story
The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with … Read the whole story