Email Insider
by Ray Schultz, Columnist
Consumers say they are comfortable as long as firms are using first-party data, Twilio Segment reports. Read the whole story
by Ray Schultz
Users are experiencing delays in sending or receiving email messages. Read the whole story
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by Ray Schultz
Retailers can add items and styling ideas to cart abandonment emails, the firms say. Read the whole story
by Ray Schultz
Malik will oversee all global marketing functions at customer engagement platform Braze. Read the whole story
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by Wendy Davis
An ad industry self-regulatory watchdog on Tuesday issued a warning that could affect ad-targeting plans by broadband providers and other companies capable of tracking … Read the whole story
by Laurie Sullivan
Fluency ran tests to determine whether improving the Google Optimization Scores used for paid campaigns would help attain better performance for key performance indicators … Read the whole story