Consumers say they are comfortable as long as firms are using first-party data, Twilio Segment reports. Read the whole story
Users are experiencing delays in sending or receiving email messages. Read the whole story
Retailers can add items and styling ideas to cart abandonment emails, the firms say. Read the whole story
Malik will oversee all global marketing functions at customer engagement platform Braze. Read the whole story
An ad industry self-regulatory watchdog on Tuesday issued a warning that could affect ad-targeting plans by broadband providers and other companies capable of tracking … Read the whole story
Fluency ran tests to determine whether improving the Google Optimization Scores used for paid campaigns would help attain better performance for key performance indicators … Read the whole story