Customer lifetime value will take its rightful place as a leading metric, Pegasystems reports. Read the whole story
Eighty-five percent of shoppers prefer content from actual customers to that supplied by influencers, EnTribe reports. Read the whole story
Multichannel Composer helps firms create email, SMS and MMS communications, the firm says. Read the whole story
A new study from Software Advice provides retailers with insights into the habits, preferences and demographics of regular crypto spenders. Read the whole story
Almost half of U.S. consumers said they read social media comments to learn what has been said about a brand. A similar number want … Read the whole story
RuTarget, the ad-tech firm owned by a Russian state bank, had visibility into Google's user data until late June. Senate Intelligence Committee Chairman Mark … Read the whole story