Email Insider
by Ray Schultz, Columnist
Email teams may have a handle on how discounts and loyalty programs can drive response. But do they understand the ways current events are shaping behavior? Take the
recession that … Read the whole story
by Ray Schultz
The move follows Optimove's acquisition of Kumulos. Cloud-based personalization platform Graphyte says it delivers intelligent recommendations across channels including email. Read the whole story
by Ray Schultz
Most marketers complain that their workflow is siloed, Airtable reports. Read the whole story
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by Ray Schultz
PerformLine offers compliance tools across email, the web, calls, messaging and social media, the firm says. Read the whole story
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Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in … Read the whole story
by Colin Kirkland
Overall, 81% of participants in a study felt their NFT was a good investment, and over a third said they bought to resell for … Read the whole story