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Few buying team members fill out forms. The trick is to focus on anonymous researchers and their intent signals, 6sense says. Read the whole story
Most Amazon Prime Day deals were short-duration flash sales, with many using "Prime" or "Black Friday in July" messaging. Read the whole story
Brands can send text messages to customers when they visit a web page or open an email, the company says. Read the whole story
CMOs have a variety of ways to obtain data that guide their decision-making, though many are frustrated with the lack of tools to gain … Read the whole story
COMMENTARYRakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-age children and college students to gain insights into their shopping plans and … Read the whole story
