Email Insider
by Ray Schultz, Columnist
Seventy-four percent of all funnels do not make money -- and the main problem is people, according to Full Funnel Performance Marketing, a study by Growth Thinking. Read the whole story
by Ray Schultz
Inflation is leading consumers to buy fewer non-essential items, NCSolutions reports. Read the whole story
by Ray Schultz
Almost half of all retailers have seen a drop in sales, GetResponse reports. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
New research from Gartner says retail marketing budgets are rising, but still short of pre-pandemic levels. Read the whole story
by Laurie Sullivan
The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that … Read the whole story
by Richard Whitman, Columnist
According to the firms, The CBL's mission is to explore how behavioral science can be applied to improve both the effectiveness of marketing messages … Read the whole story