Seventy-four percent of all funnels do not make money -- and the main problem is people, according to Full Funnel Performance Marketing, a study by Growth Thinking. Read the whole story
Inflation is leading consumers to buy fewer non-essential items, NCSolutions reports. Read the whole story
Almost half of all retailers have seen a drop in sales, GetResponse reports. Read the whole story
New research from Gartner says retail marketing budgets are rising, but still short of pre-pandemic levels. Read the whole story
The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that … Read the whole story
According to the firms, The CBL's mission is to explore how behavioral science can be applied to improve both the effectiveness of marketing messages … Read the whole story