Over half of all shoppers are willing to abandon a brand that provided a poor post-purchase experience. Read the whole story

Google must face antitrust claims brought by the Atlanta-based online ad tech company Inform, Inc., a federal appellate court ruled Friday. Read the whole story

Kochava "has sold, licensed, or otherwise transferred precise geolocation data associated with unique persistent identifiers that reveal consumers' visits to sensitive locations," the FTC … Read the whole story

Emotion AI is a new twist, using the discernment of consumers' emotions to fuel individual responses to each consumer. Read the whole story