Email Insider
It's clear: The open rate is no longer a meaningful metric. The average rate is now 23.4%, thanks to MPP, Omnisend reports. Read the whole story
The move strengthens ECI's service offerings for small and medium-sized B2B companies, the firm says. Read the whole story
Almost three-quarters fear they won't survive a downturn, Clarify Capital reports. Read the whole story
The tool has been strengthened through an integration with 6sense, the company says. Read the whole story
More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries. Read the whole story
- COMMENTARY
Finding it harder to pay their bills, high-income families are rethinking holiday spending. Read the whole story
COMMENTARYSkai, which releases data tracking its clients' monthly spending, found the average daily amount marketers spent for paid-search advertising in September rose 5% vs. … Read the whole story
