Email Insider
by Ray Schultz, Columnist
It's clear: The open rate is no longer a meaningful metric. The average rate is now 23.4%, thanks to MPP, Omnisend reports. Read the whole story
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by Ray Schultz
The move strengthens ECI's service offerings for small and medium-sized B2B companies, the firm says. Read the whole story
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by Ray Schultz
Almost three-quarters fear they won't survive a downturn, Clarify Capital reports. Read the whole story
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by Ray Schultz
The tool has been strengthened through an integration with 6sense, the company says. Read the whole story
by Robert Williams
More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Finding it harder to pay their bills, high-income families are rethinking holiday spending. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Skai, which releases data tracking its clients' monthly spending, found the average daily amount marketers spent for paid-search advertising in September rose 5% vs. … Read the whole story