And email is the dominant choice for follow-up notifications and promotions, Vonage reports. Read the whole story
Data scientists do not often see the marketing nuances, Pecan AI reports. Read the whole story
The company's services include email and SMS templates. New enhancements include a simplified user experience, prebuilt campaigns and goal-based guided templates. Read the whole story
Dentsu has identified the six most popular reasons that people play video games. Read the whole story
Sports site uses a slightly menacing tone in subject line to subscription email. Read the whole story
Facebook this week was ordered to pay $25 million for failing to make information about Washington state political ads available to the public. Read the whole story
Microsoft Advertising developers have been quietly building a platform similar to Google Performance Max that the company plans to roll out in the first … Read the whole story