Among the D2C companies surveyed by WBR Insights, 63% have grown their subscription customer base in the past 12 months. Email plays a role and most have found success via … Read the whole story
The Klaviyo arrangement enables marketers to test emails directly from the Klaviyo platform. Read the whole story
The tool allows brands to automate copy creation and avoid manual processes, Klaviyo says. Read the whole story
Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports. Read the whole story
Siding with Facebook, the U.S. Chamber of Commerce is urging a federal appellate court to prevent up advertisers from proceeding with a class-action over … Read the whole story
The gray verified badges, meant for high-profile users, stayed up on the platform a mere three hours before being pulled by Elon Musk. Read the whole story
1-800 Contacts on Wednesday urged a court to reinstate a lawsuit accusing Warby Parker of wrongly using the term "1-800 Contacts" to trigger search … Read the whole story