The problems often start with the way sales and marketing are accessing or using the data, Validity reports. Read the whole story
Food and drink taste better when they are from a small business, and their products are perceived to be of higher quality, an AT&T … Read the whole story
The direct marketing ECHO awards were formerly known as Leader's Group awards. Read the whole story
Most content personnel are women, and most are young, Managing Editor reports. Read the whole story
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster … Read the whole story
For one: Embrace austerity. Take stock of the last few years. Which marketing tools have worked? Which might be underutilized? Read the whole story