Litmus and Salesforce offer tips to help marketers get emails into the inbox. Email bounces are like letters marked "Return to sender" and a hard bounce is worse because it … Read the whole story
B2B marketers plan to invest in ABM this year, but face several hurdles, Momentum ITSMA and the ABM Leadership Alliance report. Read the whole story
Some laws have taken effect, while others will be implemented later in the year, Messaging Architects reports. Read the whole story
The FCC unanimously moved forward with a proposal to require telecoms to notify consumers, federal law-enforcement agencies and the Commission about all data breaches, … Read the whole story
For example: Kill last-click attribution and measure incremental impact instead. Read the whole story
Pinterest and LiveRamp have partnered to pilot clean rooms for select partners in what Pinterest CRO Bill Watkins calls the "next big development for … Read the whole story
Google will ask the 9th Circuit Court of Appeals to reconsider a recent decision that reinstated a class-action privacy lawsuit brought by parents of … Read the whole story