A study by MessageMedia finds that 67% of consumers have opted in to communications, while 71% have opted out. Read the whole story
The acquisition of Swrve will enable enterprise brands to reach consumers across all digital channels, MessageGears says. Read the whole story
Most firms see a recession as a strategy opportunity to gain market share, Finn Partners reports. Read the whole story
Walmart's partnership with Salesforce AppExchange will enable other retailers to provide Buy Online and Pick Up In-Store services. Read the whole story
Google is urging a federal judge to dismiss antitrust lawsuits alleging that the company monopolizes the market for search engines. Read the whole story
Beginning today and running through our Jan. 25 awards ceremony, MediaPost will publish a special daily awards newsletter featuring our Agency of the Year … Read the whole story
Attention to detail in designing and targeting mobile ads will be more crucial than ever this year and going forward. Read the whole story
"There is a lot of opportunity for Democrats and Republicans to work together to rein in BigTech and update our nation's online privacy laws," … Read the whole story