Over half of all firms are increasing their direct-mail budget this year, Lob reports. Read the whole story
Brands relied on owned media as the cost of acquisition increased, Klaviyo reports. Read the whole story
Persado analyzes 21.6 billion emails to find that the leading word is "announcement." Read the whole story
Streaming was the most popular subscription gift during the 2022 holiday season, SUBTA reports. Read the whole story
Geoff Renaud, CMO of Web3 agency Invisible North, talks about where AI technology might lead for brands and agencies, and what dangers these emerging … Read the whole story
Jeeng uses AI technology and first-party data to drive 150 million unique visits per month, it says. Read the whole story
It can be hard to know where and how to start leveraging your data. Here are tips on how to streamline your marketing processes … Read the whole story
Raj De Datta, co-founder and CEO of Bloomreach, talks about how the company will continue to expand geographically and through technology this year. Read the whole story