Email Insider
by Ray Schultz, Columnist
Brands face a tradeoff between flexibility and efficiency in deploying technology. Read the whole story
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by Ray Schultz
"For many big brands, the wallet has become a preferred communication channel that has evolved the same way that email or SMS campaigns did … Read the whole story
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by Ray Schultz
Users can enter a few details and receive an email or call script, the company says. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Privacy laws that require companies to obtain consumers' consent don't go far enough, a new report suggests. Read the whole story
by Laurie Sullivan
Yahoo isn't getting out of the ad-tech business, but the company will lay off more than 20% of its workforce. Read the whole story
COMMENTARY
by Karlene Lukovitz
Some 12% of abandoned apps carried programmatic ads as of Q4, reports Pixalate. Read the whole story
by Robert Williams
Virtual clothing is the most popular category of digital goods that people want to own in the metaverse. Read the whole story