Email Insider
by Ray Schultz, Columnist
Studies by Optimove and Vericast reveal that consumers have concerns about privacy as it relates to text, email and online ads. Read the whole story
by Ray Schultz
The B2B intent data platform offers a product that goes beyond topic and keyword lists, the company says. Read the whole story
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by Ray Schultz
They must deal with the tasks set by their CEOs, including building the link between marketing and sales. Read the whole story
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by Colin Kirkland
Longer video ads have proven more effective than their shorter counterparts, with mobile user acquisition managers seeing performance gains for videos 31 to 60 … Read the whole story
COMMENTARY
by Joe Mandese
The tests, being conducted in response to a new Canadian law protecting news publishers' rights to negotiate with platforms, raise additional questions. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Simplified privacy notices will empower consumers to make informed choices among providers," advocacy groups tell the FCC. Read the whole story