Email Insider
by Ray Schultz, Columnist
Customer data platforms support first-party data collection and other marketing activities, Tealium reports. Read the whole story
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by Ray Schultz
Gen X shoppers demand channel choices and rewarding customer care experiences more than Gen Z, according to a study by Emplifi. Read the whole story
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by Ray Schultz
Media drives an average of 334 social engagements per day, Sprout Social reports. Read the whole story
by Robert Williams
Consumers also saw the possibilities for several marketing-related functions. Almost half (44%) said customer service is a good application for the AI chatbot. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Online therapy app BetterHelp allegedly shared sensitive information about consumers' mental health with tech companies for ad purposes, the FTC alleges. Read the whole story
by Steve McClellan
The company spent an estimated $335 million on measured media globally in 2022, according to agency research firm COMvergence. Read the whole story
by Wendy Davis
Twitter is asking a judge to throw out a lawsuit over allegations that the company incorporated users' email addresses and phone numbers into an … Read the whole story
by Colin Kirkland
Wunderkind, which helps brands target website visitors with emails and texts, has raised $76 million in funding, despite the ongoing controversy over ad targeting. … Read the whole story