And they will share data if it means a more personalized experience, Spectrm reports. Read the whole story
The suite of Mastercard capabilities has been integrated into Dynamic Yield's Experience OS. Read the whole story
The new tool from Factoreal allows brands to monitor bot and live-chat conversations, the company says. Read the whole story
Microsoft will integrate the technology behind ChatGPT into its workplace software -- upgrading PowerPoint, Word, Excel and Outlook with new abilities in its latest … Read the whole story
Advocacy group Consumer Reports is urging Iowa's governor to veto the bill, arguing it "represents a wishlist of industry-sought provisions." Read the whole story
Saatchi & Saatchi plunges into the domestic lives of young parents, explaining how they're ditching Instagram perfection for reality, self-care and mental health. Read the whole story
In one test, automated emails drove over a 1,700% increase in conversion rates from blast emails. Read the whole story