Most firms say intent data works, but only 36% are using it as part of a well-designed strategy, Intentsify and Ascend2 report. Read the whole story
The new solution can suggest creative and revisions based on the right emotion, the company says. Read the whole story
Which is the state most likely to use artificial intelligence? It's Utah, according to YACSS. Read the whole story
"Data-driven advertising, supported in large part by data services companies, fosters a competitive marketplace," the industry group Privacy for America says in a new … Read the whole story
Some 60% of marketing and sales professionals participating in a CMO Council survey do not co-own data and customer strategies. Read the whole story
Inuvo has created a language-model-based, generative AI capable of identifying the words associated with the audience for any product, service, or brand. Read the whole story
Lawmakers in Washington state on Monday passed a broad privacy bill that would prohibit app developers, website operators and others from collecting or sharing … Read the whole story