MediaPost Publications - Email Marketing Daily 04/26/2023

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Fast-Talk Data: Brands That Rely On Intent Are Doing Better

by Ray Schultz, Columnist

B2B marketers are under increasing pressure to work with fewer resources, and some are ready to pull their hair out, Anteriad and Ascend2 report. Read the whole story

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Stirista Acquires Customer Portfolios, Combining Acquisition And Retention Skills
by Ray Schultz
The Customer Portfolios platform will be integrated with Stirista over the next three to six months. Read the whole story
Retail Media Spend Is Headed Upward, Study Says
by Ray Schultz
Most brand marketers say the investment is worth the cost for different uses, Skai reports. Read the whole story