The blue icon is intended to reassure recipients that the brand email is valid. Read the whole story

Only 31% of the new Brevo's clients use the digital marketing platform solely for sending newsletters. Read the whole story

The opt-in rate for Apple's consent scheme was 25% a year ago. Within gaming apps, it's jumped to 36%. Read the whole story

AI "can already do a vastly better job of crafting a seemingly authentic message than your average con artist," although it "may not be … Read the whole story

The difficulty of opt-out procedures has not improved much in the past quarter, according to data from Neutronian. Insights into health care and data … Read the whole story