Email Insider
by Ray Schultz, Columnist
But firms should train their AI tools on their proprietary content, the study says. Read the whole story
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by Ray Schultz
Intent-based targeting leads to better results in pay-per-click campaigns, and A/B tests show that cost-per-click is also reduced, Foundry reports. Read the whole story
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by Ray Schultz
Saasteps helps brands in diverse industries automate processes, the company says. Read the whole story
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by Wendy Davis
A federal judge threw out the FTC's complaint accusing mobile data broker Kochava of engaging in an unfair business practice by allegedly selling consumers' … Read the whole story
by Sarah Mahoney
The connected fitness company still has big problems. It hopes a brand relaunch can teach people that it's not just about cycling. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
How can brands better serve a pissed-off public? For one, monitor social media carefully. Read the whole story