Only a third of marketers can correctly choose the AI-generated variations on a human-written control, Persado reports. Read the whole story
First-party email data contributes to rising adoption levels, LiveIntent reports. Read the whole story
The new offering helps agents address abandoned carts and share promotions, the company says. Read the whole story
The collaboration provides new ways to use IBM data from The Weather Company through Audigent's curation platform. Read the whole story
"In most cases, the effects of social media are dependent on adolescents' own personal and psychological characteristics and social circumstances," the American Psychological Association … Read the whole story
Most times, a walled garden is essential to ensure a reliable, functioning ecosystem for users, and is where many companies focus their resources for … Read the whole story