Email Insider
by Ray Schultz, Columnist
Newsletters show strong growth and are now more "in vogue" -- but are less likely than some other formats to signal immediate buying intent, NetLine reports. Read the whole story
by Ray Schultz
Marketers can use Firefly to generate image variations for email and other channels. Read the whole story
by Ray Schultz
Users can receive notifications of calls, texts and form submissions, CallRail says. Read the whole story
by Ray Schultz
The company hopes to help email senders with subject lines, preheaders and other copy elements. Read the whole story
by Colin Kirkland
New generative AI tools in Meta's Advantage ad platform let advertisers create alternative copies, background generation through text prompts and image cropping for ads … Read the whole story
by Laurie Sullivan
Sixty-three percent of U.S. consumers surveyed said they are more concerned about fake reviews now than five years ago. Read the whole story