Email Marketing Daily
Wednesday, May 24, 2023

Email Insider

Vying For Generative AI: 5 Rules For Using The Technology For Marketing
by Ray Schultz, Columnist

Bain & Company says brands are already deploying Gen AI, and outlines use cases. Read the whole story

  • Acoustic Debuts Behavior-Based Multichannel Marketing Platform
    by Ray Schultz

    Brands can streamline marketing across channels using its new marketing platform, B2C customer engagement firm Acoustic says. Read the whole story

  • Validity Unveils Tool For Improving Data Quality
    by Ray Schultz

    Validity has built on its DemandTools product to offer expanded options for users working with spreadsheets. Read the whole story

  • CMOs Worry About Budgets
    by Todd Wasserman

    71% of respondents to a Gartner study don't believe they have the budget they need to carry out their strategy this year. Read the whole story

  • Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
    by Ray Schultz

    Conversions fell early in the first quarter, but are now trending upward, AdRoll reports. Read the whole story

  • Google To Work With Europe On 'AI Pact'
    by Laurie Sullivan

    Alphabet CEO Sundar Pichai committed to an "AI Pact" in a meeting with Thierry Breton, the European Commissioner for Internal Market. Read the whole story