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Bain & Company says brands are already deploying Gen AI, and outlines use cases. Read the whole story
Brands can streamline marketing across channels using its new marketing platform, B2C customer engagement firm Acoustic says. Read the whole story
Validity has built on its DemandTools product to offer expanded options for users working with spreadsheets. Read the whole story
71% of respondents to a Gartner study don't believe they have the budget they need to carry out their strategy this year. Read the whole story
Conversions fell early in the first quarter, but are now trending upward, AdRoll reports. Read the whole story
Alphabet CEO Sundar Pichai committed to an "AI Pact" in a meeting with Thierry Breton, the European Commissioner for Internal Market. Read the whole story
