The AI Cloud from Salesforce comes with with Einstein GPT Trust Layer, a risk-reduction capability, Salesforce says. Read the whole story

Amy Bartulis Winchell will serve as managing director of AI-powered sales and marketing acceleration platform DemandSkill. Read the whole story

Guideline is the new name of PC Dreamscape, the private equity-backed media data and planning portfolio company that previously acquired the two ad-spending and … Read the whole story

LinkedIn is launching a suite of tools including the "CMO Scorecard," "B2B Index" and "B2B Leaderboard" intended to help companies better understand how brand … Read the whole story

Brand uplift, message recall, purchase intent, and brand affinity are some of the metrics that will benefit. Attention signals combined with brand signals show … Read the whole story