Email Insider
by Ray Schultz, Columnist
Content must be relevant, data-driven and even humorous in order to move leads through the funnel, Bessemer Venture Partners reports. Read the whole story
by Ray Schultz
There is a science to using and driving marketing results with them, judging by a new report by Phrasee, which shows football emojis have … Read the whole story
by Ray Schultz
Brands can display reviews onsite and within the Sendlane platform, the firm says. Read the whole story
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by Wendy Davis
New privacy rules for data brokers should come from federal lawmakers, not the Consumer Financial Protection Bureau, ad organizations argue in new filings with … Read the whole story
by Laurie Sullivan
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy or creative optimization, and Google optimized targeting or audience expansion were rated the … Read the whole story
by Wendy Davis
Privacy regulators in Norway have ordered Meta to either obtain users' consent to online behavioral advertising, or pause serving ads to people based on … Read the whole story
by Robert Williams
Brands and retailers that offer savings are seeing the biggest gains in sales. Read the whole story