There are five main ways through which ABM personalization can be achieved, MTC says. Read the whole story
Democratic House candidate Aditya Pai says the initial email sent was not supposed to be shared. Read the whole story
The partnership will help the K.A.B. Group improve deliverability, the firm says. Read the whole story
A Washington law requiring online companies to release detailed information about political ads to the public violates the First Amendment, the tech policy organizations … Read the whole story
Some 26% of the 486 SMBs participating in a survey from Constant Contact say they already invest in some sort of AI or automation … Read the whole story
The more popular the topic, the less likely it is to drive engagement, Propel reports. Read the whole story