Since the dawn of the tagline advertising has perfected the art of lying to consumers. Half-truths, quarter-truths and the occasional whole truth have combined to erode the consumer's faith in corporate messaging, and in general-market advertising in particular.

The digital age is rapidly transforming marketers' day-to-day working lives as an avalanche of media assets overtakes them. Under pressure to constantly deliver fresh, timely and audience-specific content to print, online and mobile channels, marketers need tools to help them access, manipulate and deliver their content. The marketing departments of brand companies and advertising agencies are increasingly seeing the value in systems that help them centralize, index and archive their digital assets, while also enabling all necessary parties to easily access their assets and preventing them from being lost or misplaced.

As wonderful content providers in the past, magazine and book publishers continue to struggle to find the right niche in our new mobile, on demand society. While many readers still enjoy the look and feel of a beautiful magazine in their hands, that profitable business model is in its "sunset years".

Digital devices are terrific -- they make life easier, faster, more accessible. But they also make us more reliant on technology and less on interpersonal exchanges. A recent MediaVest survey concluded users are "deeply, emotionally attached to their mobile devices, with 38% saying they wouldn't give them up for any amount of money." Really? I'd divulge state secrets if someone took my MacBook for an hour.