MAD LA
Tuesday, November 20, 2012
  • Honda and RPA Launch Humorous Year-End Campaign

    Honda is joining the year-end sales mix with "Happy Honda Days." The effort, which has an oddly '60's color-TV feel, features the odd parent ... Read the whole story

  • DW+H and TrueCar: "Let's Talk Truth"

    DW+H, a Santa Monica advertising agency, this week relaunched the brand of Santa Monica-based auto shopping site TrueCar. The campaign kicked off on November ... Read the whole story

  • Finalists In Running For Nielsen Green

    In time for the eco-centric Los Angeles Auto Show, market data firm Nielsen has come out with its finalists for best green marketers in ... Read the whole story

  • DirecTV Hooks Deal To Carry LA Lakers

    DirecTV, whose CEO suggested the asking price was indicative of out-of-control carriage fees, has inked a deal to carry the Los Angeles Lakers-focused regional ... Read the whole story

  • What Do Women Watch?

    Santa Monica-based Total Beauty Media Group asked the question, "What do women watch?" After conducting a survey on 609 women across the nation, TBMG ... Read the whole story