What Do Women Watch?

Santa Monica-based Total Beauty Media Group asked the question, “What do women watch?” After conducting a survey on 609 women across the nation, TBMG found some interesting answers.

Some of the more intriguing results centered on the Millennials. According to the research, nearly 30 percent of Millennials consume more than 30 minutes of online video daily. Ethelbert Williams, head of marketing at TBMG, said, “What’s interesting is when you talk about this whole behavior of consumers sitting in front of a TV and doing things on their computers, Millennials are the most likely bunch to replace one screen to watch video on another.”

About 9 percent of Millennials view their video in the morning. On the flip side, the slightly older crowd of “Young Boomers” view 28 percent of their video in the morning.

“Primetime for these Young Boomers is in the morning,” said Williams. “That’s hugely surprising.”

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