Los Angeles-based ad tech firm Spreeify has launched a cloud-based mobile and display advertising platform it claims can "maximize click-through, conversion, and engagement" by
looking at "social referrals, retargeting and other technology optimize real-time bidding."
Spreeify says its customers include JustFab, Gaiam, Papyrus, etnies, Journeys and
“Though the size of the display advertising market continues to grow, the click-through, conversion and engagement rates still remain low (average click-through rate is .1% (10
clicks for every 10,000 impressions)),” states Spreeify CEO, Ruben Dua. “The Spreeify Advertising Platform thwarts these poor metrics by leveraging the most powerful forms of
engagement marketing and optimizing campaigns based on success data.”