• by Steve McClellan  @mp_mcclellan, June 30, 2014

Los Angeles-based ad shop Mistress launching an office in Hamburg, Germany via a partnership with freiheit.com, the Hamburg-based Internet and software company.

The new venture, which has been dubbed Mistress.tech, will focus on creating software and marketing platforms for brands. Charter clients include DPD (Dynamic Parcel Distribution), one of the leading international express and parcel service providers and the City of Hamburg’s marketing division. For the latter, Mistress.tech is creating an application to monitor and activate social happenings and events in the city.

“Mistress.tech enables Mistress to work more globally as clients have requested our approach overseas,” said Christian Jacobsen, Partner at Mistress. “We are bringing new technological approaches and solutions and top software development talent to a new set of European clients and also to our US customer base.”

The new venture will be overseen by two Managing Directors including Boris de Malvinsky, a founding Partner and former Managing Director of kempertrautmann GmbH (now Thjnk). Hartmut Heinrich, an innovations strategist and formerly a Partner at Vivaldi Partners Group will partner with de Malvinsky in running the new shop. They will oversee a team of freiheit.com technology and software developers who will work closely with Mistress’ strategists and creatives to build custom, proprietary marketing programs. Stefan Richter, founder and Chief Technology Officer of freiheit.com, will serve on Mistress.tech’s Board of Directors along with Jens Stoelkin, Partner at Mistress.

“Software first, that’s our approach,” Stoelkin. “We bring in the developers at the front end of the marketing process. This is a true merger of freiheit.com’s technology prowess and Mistress’ unparalleled consumer insight and creativity.”