MAD SF
Thursday, June 28, 2012
  • BlueKai Names Cory Treffiletti To Executive Team For Marketing

    BlueKai on Tuesday named Cory Treffiletti its first Senior Vice President for marketing. The appointment is effective immediately. Treffiletti will oversee all marketing strategies ... Read the whole story

  • Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales

    Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running ... Read the whole story

  • Demandbase Releases Content Marketing Guide, Infographic

    Demandbase, a "real-time targeting and personalization platform for B2B," yesterday released an infographic to help marketers decide what technology to use and when to ... Read the whole story

  • Mobile Ad Volume Up, Pricing Dips

    Mobile advertising platform Smaato said ad volume increased 26% in the first quarter, but pricing on average was 30% higher in the fourth quarter ... Read the whole story