Tuesday, September 11, 2012
  • Tapjoy Appoints Seybold as VP Global Communications

    On Monday, Tapjoy announced the appointment of Patrick Seybold as vice president of global communications and marketing partnerships. The San Francisco-based mobile advertising platform ... Read the whole story

  • Lyris Rebrands, Builds Out Digital ERP System To Process Data

    Emeryville-based Lyris unveiled a digital marketing platform Tuesday resembling an enterprise resource planning (ERP) system built to support online advertising, part of an effort ... Read the whole story

  • Zynga Loses CMO Karp

    Jeff Karp, Zynga's chief marketing and revenue officer, is the latest high-level executive to leave the embattled social games company. His resignation follows news ... Read the whole story

  • University Of Calif. Talks Innovation In First Digital Effort

    The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and ... Read the whole story

  • Catching the iPhone 5's Mobile Marketing Wave

    If history repeats itself, the arrival of the iPhone 5 this month will trigger a gusher of app downloading and experimentation. This is a ... Read the whole story