On Monday, Tapjoy announced the appointment of Patrick Seybold as vice president of global communications and marketing partnerships. The San Francisco-based mobile advertising platform … Read the whole story
Emeryville-based Lyris unveiled a digital marketing platform Tuesday resembling an enterprise resource planning (ERP) system built to support online advertising, part of an effort … Read the whole story
Jeff Karp, Zynga's chief marketing and revenue officer, is the latest high-level executive to leave the embattled social games company. His resignation follows news … Read the whole story
The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and … Read the whole story
COMMENTARYIf history repeats itself, the arrival of the iPhone 5 this month will trigger a gusher of app downloading and experimentation. This is a … Read the whole story
