Drive Time
by Tanya Gazdik, Staff Writer
The 2018 Chicago Auto Show bills itself as the biggest, much to the chagrin of its neighbor in Detroit and the nation's other big shows in Los Angeles and New … Read the whole story
by The Editor
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. If you'd like to nominate a star-worthy candidate in automotive marketing, please send your … Read the whole story
by Tanya Gazdik
"We were the ones that pioneered bringing the Paralympic and the U.S. Olympic marks together" in a single effort, Toyota's Ed Laukes tells "Marketing … Read the whole story
by Tanya Gazdik
Twitter users expressed their displeasure with the 60-second spot, including Bernice A. King, and The King Center, a non-profit dedicated to promoting non-violent social … Read the whole story
by Tanya Gazdik
Evans is responsible for all marketing activities for the carmaker in the United States. He has more than 25 years of deep and broad … Read the whole story
by Tanya Gazdik
"We chose Steven Tyler because like the Stinger, he is a challenger brand himself with an ageless, audacious spirit," David + Goliath's David Angelo … Read the whole story
by Tanya Gazdik
The launch of the Alfa Romeo Giulia and Stelvio means that the company must focus on the elements that will drive global growth for … Read the whole story
by Tanya Gazdik
The mobile-first homepage offers faster loading times and a more efficient shopping journey that connects more consumers with the cars they want to buy. Read the whole story
by Tanya Gazdik
The automaker and its agency, Innocean, originally intended to use footage captured early on game day in its Super Bowl ad, running just before … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As the old saying goes, pets are family. Google's search data clearly shows that U.S. consumers put their furry friends first when searching for … Read the whole story