Drive Time
The automakers have been hard at work preparing the events that will unveil a slew of new models during the media-only days, which are March 28 and 29. Read the whole story
Kumar Galhotra, Ford CMO since last year, is named group VP and president, Ford N.A.; Joy Falotico, succeeds him as group VP, Lincoln Motor … Read the whole story
Raj Nair was responsible for leading all aspects of Ford's North American business units. His replacement will be "subject to an announcement in the … Read the whole story
"The Honda Civic Type R is a race car disguised as a daily driver. It was inspired by Honda's rich racing history," Honda's Jessica … Read the whole story
The program will help agencies effectively allocate their marketing resources as advertising budgets shift from offline media to digital platforms, according to Oracle Data … Read the whole story
Several agencies and the Royal National Institute For The Blind collaborated on an Instagram filter designed to convey what it's like to have extremely … Read the whole story
As another potential Uber competitor, Nissan is getting into the driverless taxi business and plans a field test of a robo-vehicle. In partnership with … Read the whole story
Francois will receive the accolade during the Marketing: Automotive conference on March 28 at Javits Center during the New York International Auto Show. Read the whole story
- COMMENTARY
If you're very selective about your target market, and you've got a great product, and you win over that target audience, they'll tell other … Read the whole story
