The Carhartt package was codesigned by Ford's Steve Gilmore, who inherited a wheat-colored Carhartt jacket from his father 15 years ago. Read the whole story

The campaign includes 30- and 15-second spots in both English and Spanish, airing during tentpole moments including the NBA Playoffs and Finals. Read the whole story

Norm de Greve, who joined GM in July 2023, said he will be "moving on in June to pursue a new endeavor." Read the whole story

"Our current healthcare system is built to treat illness, not to create health," says Melissa Grady Dias, the new CEO at Measured Wellness. Read the whole story

The subject matter aligns with Hyundai Motor's "Progress for Humanity" vision, celebrating Korea's legacy of innovation and cultural influence. Read the whole story

Price is the most important purchase factor, cited by 75% of car buyers, followed by performance and safety. Read the whole story

The survey found that EV strategy reversals are creating an early credibility risk, especially with younger consumers. Read the whole story

Omaha, NE-based agency Bailey Lauerman created the activation, dubbed, "Bosch Impressive Innovation Centennial Road Trip," which turns Route 66 into a content engine for … Read the whole story

The global push is to introduce Eagle tires to a new generation. Read the whole story