Drive Time
by Tanya Gazdik, Staff Writer
Marketing will lean into the styling and warranty on Eclipse Sportback, and the flexibility that a plug-in hybrid offers for Outlander PHEV, says Mitsubishi's Kim Ito. Read the whole story
by Tanya Gazdik
Stellantis Global CMO Olivier Francois is stepping down from top marketer. Tim Kuniskis is now the company's highest ranking NA marketer. Read the whole story
by Tanya Gazdik
Angela Zepeda reports to Billy Hayes, chief customer officer, who joined the company last month with enterprise accountability for customer experience, including sales, service … Read the whole story
by Tanya Gazdik
The campaign, from Nissan United, Omnicom's dedicated Nissan creative and media agency, arrives when the company is striving for sales like never before. Read the whole story
by Tanya Gazdik
Kimberley Gardiner is exiting Tractor Supply after four years. She was CMO. Tractor Supply has added CMO responsibilities to Neil Tenzer's duties. Read the whole story
by Rob Williams
College football offers brands a large and valuable audience. It just won't excuse weak execution, unless the campaign is in its first semester at … Read the whole story
by Laurie Sullivan
Several days after agencies took to LinkedIn to discuss that they were not seeing performance from ChatGPT Ads, OpenAI announced it had reached a … Read the whole story
by Joe Mandese
As expected, the U.S. ad market continued to surge in July thanks to incremental spending related to the World Cup soccer/football tournament hosted by … Read the whole story
by Rob Williams
Marketers may rate themselves as highly mature, but their most common technical challenge is data quality. Read the whole story

COMMENTARY
by Maarten Albarda, Featured Contributor
By pushing TikTok and YouTube into its settlement, Meta eliminates the risk of losing share to noncompliant competitors. My prediction: other digital players will … Read the whole story

COMMENTARY
by Joe Mandese
That's right - after nearly two decades, Howard Stern will be back on linear TV with a weekly filmed version of his SiriusXM radio … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Tracer acts as a data layer behind Universal Ads' dashboard to combine information from previously siloed systems, giving teams a stronger foundation for reporting … Read the whole story