The campaign's goal was to reposition Jaguar as an electric-only luxury brand priced akin to Bentley and Rolls-Royce. Read the whole story

The Aug. 14-16 event will include an opportunity for attendees to explore Honda's family vehicles, including the Honda Odyssey minivan. Read the whole story

The four-sneaker collection also includes a "Heartbeat of America" T-shirt inspired by the 1980s and 1990s Chevrolet anthem. Read the whole story

"The World Cup dominated automaker media buys for July, but the data also highlights untapped opportunities," iSpot.tv's Stuart Schwartzapfel says. Read the whole story

The campaign is anchored by a 90-second film narrated by actor Colin Farrell and featuring all 22 drivers on the circuit. Read the whole story

The Music On Stage competition is designed to promote music creators across the globe via TikTok Live and SoundOn, the company's music distribution platform. Read the whole story

What's needed is a true, comprehensive theory of advertising. It must explain why and how an ad can cause a person to change his … Read the whole story

Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and … Read the whole story

The system will prioritize ads that match the language that the user's search term matches - one feature that will change. Read the whole story